[INITIALIZING SPECSHEET TELEMETRY...]
HANOI
Complete aesthetic branding for a local startup on its way to redifine the habits.
// THE CHALLENGETransform complex optical AI hardware and intimate bathroom privacy concerns into a warm, high-trust consumer lifestyle brand without alienating buyers with dense clinical jargon.
// THE DEVIATIONDitch the generic tech-SaaS template. We crafted a custom liquid glass visual identity, built an interactive in-browser mirror HUD, and humanized the narrative through character-driven storytelling.
// PRIMARY TITLING GLYPH
// ALL